417 Rebranding Project
This branding work was done for a company called Brand New Love Media. Displayed above are a variety of brandmark applications and tight color palette to secure the "instantly recognizeable" effect on various platforms and applications.
O, Magazine's logo design and application were quite literally the cornerstone in creating what was the most successful magazine launch in history. My team and I developed this iconic logo which created the standout effect on the news stands and other branded products. The containment of the logo copy was the perfect solution to an otherwise over long title on the cover. To see more O, Magazine work go to Case Studies.
Bonnie Young is a renowned fashion designer who defined direction for Donna Karan in the ’90s and then again with LVMH when they acquired DK. She recently left to begin her own line of luxury womens and childrens wear. What an honor to help Bonnie define her brand.
The new In Trust Magazine logo was developed as part of the magazine redesign. The original logo, which the organization still uses on other products, includes a drawing of a steeple, which was difficult to incorporate with cover imagery. Our solution uses the Lydia font by Colophon, which presents a wonderfully modern version of old script. This gives a nod to religious scriptures but feels self-assured and modern, and accomodates interaction with a variety of image types on the cover so well. To see more go to Projects.
Blume Honey Water was a natural drink delight. Kissed with honey for energetic goodness it was absolutely light, delicious and quenching. Honey tickled the tongue and perked up the body and mind almost instantly. This logo conjurs that wonderful experience. To see more about Blume go to Projects.
Brand Activation should bring your brand to life in a way that is true to your entity's persona and mission. Let's editorialize your message through movement!