Blume Honey Water
Blume Honey Water
Co-founder, Chief Creative Officer
Blume Honey Water launched in July 2016 as a natural, holistic, hydration alternative to carbonated beverages and coconut water. It landed on the shelves at Whole Foods just six months after launch. No small feat.
With our female millennial audience in mind, I created the recipes, formulation, branding architecture, packaging, website, social media plan and execution, public relations, events, market launches and more. Honey Water is an ancient, energizing and quenching elixir that we at Blume reinvented into 3 light, bright flavors: Vanilla Citrus, Wild Blueberry and Ginger Zest
See more Blume Honey Water in Multi Media.
EXPERTISE
Brand Architecture and positioning
Brand Look+Feel
Marketing, POS
Content Strategy
Flavor development and naming
Formulation
Manufacturing
Board Management
Packaging
Animation Promotion Series
Social Media Content and Creation
Empowerment Campaign
“CPG as a whole is over routinized and formulaic. Carla was able to utilize her creative lens to disrupt the category and stand out amongst traditional brands.”