Glamour Italia
Glamour Italia
Creative Director
Glamour Magazine, long considered the most profitable franchise in the Condé Nast kingdom, needed brand elevation and refocus. I was incredibly honored to be brought on board by Condé Nast International for what turned out to be a life changing experience.
ASSIGNMENT: Create a brand turnaround for the magazine and website by elevating the look and feel with a new target age group, 20–35 year-old women, in order to attract luxury advertising.
CHALLENGE: To deliver and publish a completely reconceived magazine and website in just 8 weeks while working in another country while I didn’t speak Italian.
EXPERTISE
Brand Design Recalliberation
Strategic Management
Creative Direction
Editorial Design
Website Design
Content Development
Project Management
Skill Assessment
Cultural Assessment
Energetic Redesign to attain a new upscale audience and advertisers
Pre-Rebranding Design
PERSONALLY SPEAKING: I consider this assignment and its success to be far greater than the spectacular results. It was a personal triumph which deeply affected the way I approach work and life. There is no greater honor than to work with smart and dedicated teams whom I am now able to call friends.
More examples of the redesign
AMAZING RESULTS:
Brand relaunch increased newsstand sales by 40%, attaining the highest level since seven years prior.
Website views doubled within 10 weeks after the unveiling of the new site.
Record number of advertising pages by luxury advertisers.
Consumer testing scores hit 98% positive.
Raves from C suite Execs
Productive and happy teams who felt valued.
Glamour Italia’s Website Redesign
“Glamour Italia was completely redesigned in one month under Carla’s creative direction. Tiny team, long hours, hectic schedule. She came as fresh breeze into our Milanese torrid summer, and suddenly everything and everyone fit seamlessly into place, with style and consistency, and with just that “little touch” of unexpected that turned a job task into a special life experience.”