Collection Point Magazine
Collection Point Magazine
When Cubic Transportation approached us to resurrect their dormant magazine Collection Point—not published since 2015—they envisioned something bold: a thought leadership platform that would position them at the forefront of global transportation innovation.
Collection Point Magazine immerses readers in the world of human movement through some of the planet's most complex environments. From Olympic crowds surging through host cities to concert-goers flooding venues for megastars like Taylor Swift, to daily commuters navigating bustling metropolitan transit systems—Cubic's solutions transform these potential chaos points into seamless, safe, and human-centered experiences.
ASSIGNMENT: To reimagine the magazine in a new era, with engaging story telling conveying thought leadership lessons.
CHALLENGE: It was exhilarating to absorb an entirely new industry landscape and Cubic's unique corporate culture, assemble a fresh creative team, coordinate with unfamiliar production partners, and deliver a magazine worthy of their vision—all within a breathtaking six-week timeline.
EXPERTISE
Relaunch Redesign
Strategic Management
Creative Direction
Content Development
Editorial Design
Art Commissions
Project Management
Skill Assessment
Cultural Assessment
From day one, we partnered with Cubic as true creative collaborators, not just executors. While immersing ourselves in their world, we crafted strategic recommendations that shaped the magazine’s very DNA—developing distinctive departments, innovative section structures, and content concepts that would resonate with transportation leaders globally.
Our team orchestrated a complete transformation. We designed each page to guide readers through complex industry insights with clarity and purpose. The result? A boldly contemporary visual language that balances authority with accessibility—breathing life into technical content while reflecting the human-centered ethos at the heart of Cubic’s mission. What emerged wasn’t just a redesigned magazine, but a powerful new platform for industry conversation.
“I received the magazines today – BRILLIANT, AMAZING, GORGEOUS, INSIGHTFUL (need I go on!). Super happy!”
Global Marketing Director, Cubic Transportation